Making a glass closure brand as clear as possible
Vinolok rebranding and product launch—When a world-renowned producer of glass closures decided to launch a new product range, we helped to create a new product nomenclature, naming of the new products and refreshed the identity, both in verbal and visual aspects. The project culminated with a product launch campaign and events.
Clarity in the products—With a launch of Vinolok Edge product range, the number of Vinolok products has doubled, rendering the established naming unusable. In a series of workshops with the management, sales and marketing teams we created a three-tier naming structure based on the intended use and price level.
Names that fit—Each of the new products was given a unique name that reflected the product characteristics and intended use. At the same time we also updated the naming of other products to achieve single overarching logic in the product names and established the naming principle for future products.
The product launch—Launching the biggest product innovation in Vinolok's history included development of augmented reality app, complete redesign of the website and marketing materials as well as design of an exhibition booth for Luxepack Monaco, a premier show for creative packaging.
Fine-tuning the look and feel—The brand was originally strongly linked to wine, but the launch of Vinolok Edge marked a new era. The brand entered the premium spirit and water markets and thus needed to refresh their visual identity to reflects the product core values: Unique. Exclusive. Inspiring.