Creating brands that touch people—Touch offers a full creative service, from strategy to realisation, for clients that seek to build bold and original brands. We practice human-centred design, which allows us to understand situations and solve problems with empathy and creativity.
Strategy—Creating a roadmap for your branding and communication. We'll identify the opportunities for your brand based on understanding your business, your competitors, and relevant trends in your market. We'll define what makes you unique and propose ways to communicate it in a compelling and differentiating way.
Verbal identity—Everything that a brand articulates and the tonality of the communication create verbal identity. The naming, the brand story and the brand’s personality in messaging should work in hand in hand with the brand strategy and visual aspects of the brand, to create original, distinctive and understandable brand.
Corporate identity—Creating or refreshing the elements that make the brand recognisable and memorable to consumers. Delivering guidelines to establish consistency in the usage of logo, corporate colours and fonts and other elements.
Visual identity—A wider and more powerful branding approach, the visual identity is developed to evoke certain feelings in the consumer. Through secondary branding elements, photography, illustration, layout and typography style, brands can project desired emotions.
Product identity—A development of the concept behind and overall personality of a product. From the initial research and positioning, through name and identity development to final delivery of the packaging, often including a product launch campaign in traditional and online media.
Communication—Using strategy and identity as a starting point, we create integrated online and offline campaigns. We focus mainly on longterm communication aimed at building positive brand image with existing and new customers.
Brand guardianship—Helping brands to stay focused and maintain quality in the day-to-day implementation of the brand strategy and identity. Through consultations and implementation reviews we achieve the long-term well being of your brand.