A brand new visual style that keeps all familiar elements in place
Slavia rebranding—On the occasion of the 130th anniversary of the founding of Slavia, we created a new visual identity of one of the best Czech football teams. By using three of their strongest symbols in a brand new way, we gave Slavia a completely new look while maintaining familiarity.
Going back to the roots—The Slavia Sports Club was founded in 1892 with the following words: Our emblem is a red, five-pointed downward star in a white field. Shortly after this the club also agreed on their colours: red and white and they have been faithful to them from the first match until now. Slavia is also known for their unique jerseys, which are sewn together in two parts - red and white. These three are the strongest symbols of the Slavia brand and the new corporate identity builds the entire visual system on them.
Emotion via motion—An important element of the new identity is motion design. With social media being the primary communication channel with the fans, we proposed identity elements that allow each post to be a short animated video.
Going beyond—Although Slavia is primarily a sports brand, it gradually expands beyond the main group of die-hard fans. For example, Slavia focuses on the premium market segment or urban fashion. Marketing materials for these sectors differ from the main visual style, eg by using more muted colors or fashion photos.