Giving a foundation identity wings to fly with

ABOUT

Preciosa Foundation visual identity—Marking their 25th anniversary, Preciosa Foundation needed a strong new identity that reflects their unique spirit. Preciosa Foundation is different from other non-profits becuase it is funded mainly by the parent company Preciosa, world-renowned crystal producer. The identity is designed to provide a strong link to the creativity and hand-made craft associated with Preciosa.

SCOPE

Branding strategy
Visual identity
Verbal identity
Brand communication
Social media branding
Print promo materials
Event branding

CONCEPT

Preciosa angels—The first distinctive element of the new identity are so called Preciosa Angels. These visuals are actual products of Preciosa's seven divisions crystal components, lighting, glass beads and glass closures enhanced with a hand-drawn angel wings and halo. This fairytale approach is a reflection of the myths and rich history of the Crystal Valley, name given to Northern Bohemia where glassworks of Preciosa have been in operation for over four centuries.

Guidelines on corporate typography

IDENTITY ELEMENT

Unique typography—The second defining element of the identity is a unique typographic approch. Corporate fonts were taken over from the corporate identity of the parent company. An additional handwritten font was added to higlight keywords in the headlines. This typograhic approach provided a strong link and continuity with the Preciosa materials while creating a much less corporate feel.