An identity with an injection of fire for a startup investor
Eldar Ventures corporate identity—The Icelandic-Czech company Eldar Ventures, which builds and invests in European startups, has received a new spark in the form of corporate identity. With a growing portfolio of online startups and expansion plans, the company has asked for rebranding that would reflect their love of technology and passion for igniting new projects.
Igniting fires—The logo and identity is formed from the name Eldar, which is Icelandic for fires. Eldar Ventures ignites “fires” in the form of new products (either investing in them or creating them in their own software development department). The colours were selected to reflect a fusion of two cultures: Icelandic and Czech.
A spark symbolizes start of something new and also “coming up with ideas”. It represents Eldar‘s spirit and is used on all materials. Red and blue are a very classic colours, but the saturated tones indicate focus on IT and bold approach to projects. The font too indicates a digital focus of the company.