An identity with an injection of fire for a startup investor

ABOUT

Eldar Ventures corporate identity—The Icelandic-Czech company Eldar Ventures, which builds and invests in European startups, has received a new spark in the form of corporate identity. With a growing portfolio of online startups and expansion plans, the company has asked for rebranding that would reflect their love of technology and passion for igniting new projects.

SCOPE

Brand narrative
Logo design
Verbal identity
Corporate identity
Website design
Promo materials

Eldar-Identity-Visual

Design of the logotype

Eldar-Identity-logo
Eldar-Identity-icon

Development of the spark icon

Eldar-Identity-logousage

Logo versions and usage on coloured backgrounds

CONCEPT

Igniting fires—The logo and identity is formed from the name Eldar, which is Icelandic for fires. Eldar Ventures ignites “fires” in the form of new products (either investing in them or creating them in their own software development department). The colours were selected to reflect a fusion of two cultures: Icelandic and Czech.

Eldar-Identity-Concept

Typography reflects the company's focus on technology.

Eldar-Typo-Anim-01
Eldar-Typo-Anim-02
Eldar-Identity-typography
Eldar-Identity-colours
Eldar-Identity-colourchart
Eldar-Identity-colouruse

Corporate colours are defined primarly for digital use

MATERIALS

A spark symbolizes start of something new and also “coming up with ideas”. It represents Eldar‘s spirit and is used on all materials. Red and blue are a very classic colours, but the saturated tones indicate focus on IT and bold approach to projects. The font too inicates a digital focus of the company.

Eldar-Identity-digital
Eldar-Identity-print
Eldar-Identity-Coffee

Promotional direct mail

Eldar-Identity-Cards

Business cards

Eldar-Identity-Guidelines

Eldar Ventures corporate identity guidelines

If you want to achieve
the full potential of your

brand—get in Touch.

STUDIO
Touch Branding
Drtinova 557/8 (level 1)
150 00 Praha 5 – Anděl
Czech Republic
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CONTACT
New Business
info@touchbranding.com
Job Opportunities
jobs@touchbranding.com