Making a private jet operator stand out in European skies

ABOUT

ABS Jets visual identity—A minimalistic identity system with focus on top production quality. A purposely traditional and timeless identity projects confidence and top quality service expected from one of the largest private jet operators in Europe.

SCOPE

Brand positioning
Logo redesign
Brand claim
Visual identity grid system
Corporate literature
Website design
Brand communication
Event branding

ABSJets-00-LogoAirplane

Redesign of the logotype

Logo animation

Visual identity elements

CONCEPT

Unifying grid system—The ABS Jets identity is build around a unifying grid system, that determines the typography and layout for print and digital materials. The grid pays tribute to an angle of the vertical stabilizer, specifically the rudder.

Identity grid system used on corporate materials

ABSJets-Van

Vehicle branding

ABSJets-Stand

Exhibition stand branding

COMMUNICATION

The brand communication of ABS Jets reflected the brand positioning as a ultra-premium service.

ABSJets-Outdoor
ABSJets-Website

Templates for print and online communication

ABSJets-Powerpoint

Powerpoint template

ABSJets-Rollups

Roll-up posters

If you want to achieve
the full potential of your

brand—get in Touch.

STUDIO
Touch Branding
Drtinova 557/8 (level 1)
150 00 Praha 5 – Anděl
Czech Republic
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CONTACT
New Business
info@touchbranding.com
Job Opportunities
jobs@touchbranding.com