Making a private jet operator stand out in European skies
ABS Jets visual identity—A minimalistic identity system with focus on top production quality. A purposely traditional and timeless identity projects confidence and top quality service expected from one of the largest private jet operators in Europe.
Unifying grid system—The ABS Jets identity is build around a unifying grid system, that determines the typography and layout for print and digital materials. The grid pays tribute to an angle of the vertical stabilizer, specifically the rudder.
The brand communication of ABS Jets reflected the brand positioning as a ultra-premium service.