Making a glass closure brand as clear as possible

ABOUT

Vinolok rebranding and product launch—When a world-renowned producer of glass closures decided to launch a new product range, we helped to create a new product nomenclature, naming of the new products and refreshed the identity, both in verbal and visual aspects. The project culminated with a product launch campaign and events.

SCOPE

Branding strategy
Naming
Verbal identity
Logo facelift
Identity facelift
Product launch campaign
Brand communication
Event branding

NAMING

Clarity in the products—With a launch of Vinolok Edge product range, the number of Vinolok products has doubled, rendering the established naming unusable. In a series of workshops with the management, sales and marketing teams we created a three-tier naming structure based on the intended use and price level.

Names developed for the new closures

PRODUCT NAMING

Names that fit—Each of the new products was given a unique name that reflected the product characteristics and intended use. At the same time we also updated the naming of other products to achieve single overarching logic in the product names and established the naming principle for future products.

The new visual and verbal identity

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COMMUNICATION

The product launch—Launching the biggest product innovation in Vinolok's history included development of augmented reality app, complete redesign of the website and marketing materials as well as design of an exhibition booth for Luxepack Monaco, a premier show for creative packaging.

Augmented reality app showed many variations of the product

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Exhibition stand at Luxepack Monaco

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A brand new website with focus on the new product range (visit vinolok.com)

Redesigned printed materials

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Vinolok magazine for customers

Vinolok magazine spreads

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Vinolok brochure

REBRANDING

Fine-tuning the look and feel—The brand was originally strongly linked to wine, but the launch of Vinolok Edge marked a new era. The brand entered the premium spirit and water markets and thus needed to refresh their visual identity to reflects the product core values: Unique. Exclusive. Inspiring.

New product visuals became the dominant visual element of the identity

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Facelift of the Vinolok logo

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The primary corporate typeface allows switching to alternate characters in order to create a more unique typography.

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Refreshed corporate colours pallete

If you want to achieve
the full potential of your

brand—get in Touch.

STUDIO
Touch Branding
Drtinova 557/8 (level 1)
150 00 Praha 5 – Anděl
Czech Republic
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CONTACT
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info@touchbranding.com
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jobs@touchbranding.com