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New logo and design of the Prague's travelcard

The design of the new logo and the card itself is very different from the usual approach to travelcards. Just as the new name is playful and original, so is the design of the card. The basic inspiration lies in the well known design of the transport maps, but the lines were twisted and curved so they feel less technical. The design of the card should give a happy and positive vibe and should become a topic of conversation.

Litacka ConceptLitacka Concept
Litacka KartyLitacka Karty
Litacka PosterLitacka Poster