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A visual reflection of the Czech Republic for tourists

Just as a kaleidoscope creates endless variations of colours and shapes, so does the Czech Republic offer a diverse range of stories and experiences. This visual identity encourages tourists to “start and play” their own personal story. It is symbolized in the logo which took a form of play button (as well as being a recognisable part of the national flag). It is also applied to all applications where the kaleidoscope textures become the unifying visual element.