Creating a positive emotional response
At Touch Branding we seamlessly combine over 15 years of experience in graphic design, packaging, advertising, interactive media and copywriting with strategic and conceptual thinking to create compelling and memorable brand experiences. We stay at the forefront of creative branding through ongoing cooperation with leading local and international practitioners and academics in the field. Our services include:
Design strategy is a vital step in creating identity. We’ll create a plan for systematic and long-term development of a brand to enable it to meet your business objectives and ensure consistent brand behaviour and experiences.
We help brands find and define their own language—corporate or brand names, nomenclature systems, slogans, taglines and descriptors as well as general tonality of language in internal and external communication.
We develop fundamental graphic elements to achieve consumer recognition and differentiation while symbolising the strategy and positioning of the brand—logotype, corporate colours, typography, mini-manuals.
We create unique and meaningful graphic language ensuring a consistent brand experience across all touchpoints—company literature, communication materials, interactive media, advertising, interior design.
We develop an identity which reflects the personality of a given product and leads buyers to an immediate understanding of its purpose or selling proposition. We make sure the product is immediately identifiable, meaningful and attractive while distinct from its competitors.
Brand guidelines, design standards and identity manuals—both online and printed—we create tools which allow you to increase a brand’s perceived value to customers while dramatically decreasing management time.
Through brand communication we build an emotional connection to your consumers and as a result raise the profile of your brand. We get consumers’ attention and begin building a relationship with them based on trust, resulting in increased loyalty.
Stationery, brochures, catalogues, annual reports, folders, magazines, point-of-sale, direct-mail, posters, websites, microsites, online banners, electronic templates, interior and exterior branding, navigation—we guarantee world-class execution through all touchpoints.