Verbal Identity

Verbal Identity

• Najisto.cz brand claim A verbal and visual identity package for the second largest Czech online catalogue of company contacts. Touch Branding provided full service for the launch advertising campaign which included print, online and radio. VIEW >
• Phant brand name Development of brand name, brand claim/descriptor and full product identity for a South African wine label. The brand name helps Phant position itself as a fun brand, avoiding the seriousness and over-sophistication that most premium wine brands are built upon. VIEW >
• RayService brand claim A brand claim reinforcing the company's focus on providing excellent services. Ray Service is providing comprehensive solutions for cable assembly and cable component supply to a wide range of customers in the military, aviation and industrial technology markets. VIEW >
• Uzuri Zanzibar brand name A brand name and corporate identity for a five-star beach resort located along one of the best beaches in Zanzibar. The Uzuri’s unique architectural design makes ocean views available for every guest, and from every room in the resort. VIEW >
• Aktuálně.cz brand claim A comprehensive refresh of the first Czech online daily brand. The project included development of a new brand claim, brand ad campaign in TV, radio, print, outdoor and online, and complete redesign of the website itself. VIEW >
• Krusta brand naming A brand which brings the traditional qualities of the Czech countryside lifestyle to busy metropolitan areas. In the first phase of this project, we developed new brand claim and several alternative names. VIEW >
• iBurst brand claim A powerful statement for an Australian wireless Internet access provider. The process started with creation of a new brand claim: “It just works”. This was closely followed by an advertising campaign and numerous concepts were created for uplifting the iBurst presence in stores. VIEW >
• Activa brand claim A simple descriptive brand claim for the largest Czech office supplier. Touch Branding came up with the brand claim “Office Assistance” to describe and demonstrate this attitude towards its services. VIEW >
• CompCare brand naming A completely new brand name and naming structure for after-sale service of computers by Datart, one of the Czech largest electronics retailers. Besides verbal identity, a corporate identity was developed for CompCare. VIEW >
• Orco brand naming Name concepts for Orco Property Group's project to create a dynamic new city quarter in Prague 7. The development project aimed to be one of the most important of its kind ever conceived in Central Eastern Europe—a city within a city, creating a stunning 21st century vision in the heart of Prague. VIEW >