The new logotype of Golden Pages (czech equivalent of Yellow Pages) is a reflection of the company’s shift from printed to interactive media. The icon was restyled to match the aesthetics of web 2.0 design and a “.cz” suffix was added to the brand name. The move towards Internet is further enhanced with secondary branding elements. The drop-down menu and the triangular background give the brand a memorable visual identity throughout all touchpoints.

The new Golden Pages logotype on a corporate background with the Czech claim

A comparison of the old and new logotypes

Zlaté Stránky iPhone app splash page

Zlaté Stránky layout template for Avenir format billboards

Zlaté Stránky layout template for citylight posters

Zlaté Stránky layout templates for brochure covers

Branding proposal for Zlaté Stránky vehicles