Golden Pages logotype modernisation
Status: Project prepared in 2008 for Hullaballoo, Prague
The design strategy behind the modernisation of the Golden Pages (czech equivalent of Yellow Pages) logotype was to communicate the company’s shift from printed to interactive media. Hence, the icon was restyled to match the design style of “web 2.0 buttons” and the brand name was extended with a “.cz” suffix.
Golden Pages iPhone app splash page with the new logotype
The new Golden Pages logotype on a light background with an English brand claim
Comparison of the old and new logotypes
An overlay of the old and the new logo (the new logo is shown as black outline)
Construction grid of the new Zlaté Stránky icon
Usage of the new logotype on various backgrounds
Project Scope
- Logotype modernisation
- Secondary branding elements
- Layout templates for ATL