In 2008, Touch Branding helped TV Nova find a coherent logotype look for its two channels, Nova Sport and Nova Cinema. The project started with a comprehensive investigation into possible design directions, which were narrowed down to a final solution which emphasises the red’n’blue globe as the key recognition element of the parent brand TV Nova. A 50+ page manual was prepared for each of the new logotypes as well as for the TV Nova logotype, resulting in synchronised standards of logotype usage for all three brands.

Nova Sport logotype on TV screen

The new Nova Sport logotype

The comparison of the old and the new logotypes

Construction grid of the new Nova Sport logotype

Usage of the new logotype on corporate backgrounds

Nova Cinema logotype on TV screen

Nova Cinema - the new logotype

The comparison of the old and the new logotypes

Construction grid of the new Nova Cinema logotype

Usage of the new logotype on corporate backgrounds