When creating our own identity, we set out to prove our key message: that every point of communication is a chance to advertise our company. We created a simple brand message and applied it across multiple touchpoints. One of the key elements of the identity was a direct mail piece in the form of a blood bag, which we personally delivered to creative directors in several ad agencies in Prague. As a result we’ve received several jobs, two bronze awards from the Czech Art Directors Club and worldwide exposure in the graphic design community.

The visual identity was applied across multiple touchpoints

Letterhead, envelope, business cards and CDs

We used stickers and filled in all the necessary details by hand—just like they do in the hospital

Direct Mail—a real blood bag filled with fake blood

Direct mail with a matching envelope

We asked Janusz Szyndler to take a stylised photo of us for PR purposes

A flash website with the 'Giving blood' theme

A detail of the blood bag

We personally delivered the direct mail piece to several ad agencies in Prague