SynotTip manual of visual identity

Status: Project completed in 2007

Based on the SynotTip visual identity prepared by the ad agency WMC/GREY, a comprehensive visual identity manual was developed by Touch Branding. The manual covers all aspects of company logotype usage, definitions of corporate colours and typefaces, characterisation of secondary branding elements, standards for working with text, as well as templates for ATL advertising communication.

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Excerpt from the SynotTip visual identity manual

Project Scope

  • Logotype versions preparation
  • Copywriting
  • PDF manual
  • Advertising materials templates
  • Master DVD preparation
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