SynotTip logotype modernisation
Status: Project completed in 2007
The modernisation of the SynotTip logotype came as a result of the company’s desire to reflect its new brand positioning as a technological leader in the field of online and offline betting. The new logotype reflects both the buttons on the betting machines in pubs and the look and feel of “web 2.0” websites. The modernisation brought a more dynamic feel to the typography and a stronger yellow circle around the logo.
The new logotype reflects the company
The new SynotTip logotype on a white background
The new SynotTip logotype on a corporate background
Comparison of the old and new logotypes
An overlay of the old and new logotypes (the new logotype is shown as a red outline)
Construction grid and clearspace of the new SynotTip logotype
Usage of the new SynotTip logotype on various backgrounds
Three main branding styles for ATL communication (from the logotype and brand manual)
Project Scope
- Logotype modernisation
- Logotype & brand manual