Staropramen Ride packaging
Status: Project prepared in 2002 for the packaging studio Unity
In 2002, Staropramen Breweries (Anheuser-Busch InBev) was considering a launch of a new brand of low alcohol beer, a category dominated by Bud Light. The Ride brand aimed at 18+ drinkers in clubs and trendy pubs, which is why the branding broke all traditional rules of Czech beer labels. The labels were to be printed directly onto the bottles in which the beer was served.
- Logotype design
- Design strategy
- Label design