The strategy behind this very traditional product identity for Scots Honour whiskey is derived from understanding the end consumers. Drinkers in Taiwan, where Scots Honour is distributed, consume whiskey as a celebration drink (the same way westerners drink champagne). Because of this perception, consumers are more likely to buy a brand that looks classic and established —hence the historical look and feel of the label.

The product design strategy is derived from understanding the end consumers

Taiwanese drinkers respond well to a whiskey brand that looks classic and established

Silver and gold finish, with a traditional ribbon, Celtic typography and an etching-style illustration