Reef suncream product identity
Status: Project prepared in 2005 for VB Concepts, Sydney
A proposal for a new brand identity and packaging design for an iconic Australian sun-protection brand. The goal was to radically modernise the look and feel of the product in order to prepare a launch for overseas markets. The project was prepared for VB Concepts Sydney.
Packaging proposal for the Reef suncream range
Modernisation of Reef's brand identity
Modernisation of Reef's brand identity
Project Scope
- Logotype design
- Packaging design