RayService corporate identity
Status: Ongoing co-operation since 2009
Ray Service is a manufacturing and sales company providing comprehensive solutions for cable assembly and cable component supply to a wide range of customers in the military, aviation and industrial technology markets. The corporate identity reflects the company’s vision to be a sought-after, stable and reliable partner by creating a visual style that is placid and robust at the same time. A lot of care went into selecting quality brand imagery which avoids clichés and provides insight into the industrial sectors in which Ray Service operates.
Brand imagery provides insight into the industrial sectors in which Ray Service operates
Positive version on the new Ray Service logotype
Negative version of the new Ray Service logotype
The new Ray Service logotype on flags
Comparison of the old and new Ray Service logotypes
Proportional use of Ray Service corporate colours
Ray Service service van
Ray Service corporate typeface
Ray Service stationery set
Ray Service products are divided into four segments represented by four different colours as seen on leaflets
Ray Service product leaflet cover with double-spread
Ray Service product sheets
Ray Service website homepage at www.rayservice.com
Ray Service website page layouts
Ray Service Powerpoint presentation template
Project Scope
- Design strategy
- Identity System
- Logotype redesign
- Stationery
- Logotype manual
- Key visual
- Corporate literature
- Website
- Powerpoint templates
- Fleet branding