PAUL bakery, which offers French pastries and snacks in 25 countries worldwide, opened its first store in the Czech Republic in the autumn of 2008. For this occasion, Touch Branding prepared an adaptation of the corporate identity based on guidelines from France. The project encompassed development of a Czech version of corporate typefaces and a full set of advertising and in-store promotional materials. The project also included a launch ad campaign and co-operation on the launch event with Chantal Poullain-Polívková, a big fan of PAUL from childhood.

PAUL original logotype

The first PAUL store in the Czech Republic in the Palác Flora

In-store breakfast poster

PAUL in-store posters

PAUL in-store posters

PAUL in-store posters

PAUL leaflet

PAUL leaflet