Orco brand naming
Status: Project completed in 2007
In 2007, Touch Branding took part in a creative pitch by ORCO Property Group to create a brand name and brand claim for a project to create a new dynamic city quarter in Prague 7, known locally as Bubny. The development project aimed to be one of the most important of its kind ever conceived in Central Eastern Europe—a city within a city, creating a stunning 21st century vision in the heart of Prague. The brand name was to be used and sustained for many years to come. The following pictures show the first phase of the project—development of the brand name and rough sketches of the logotype for each name concept.
- Brand name concepts
- Logotype sketches