In 2007, Touch Branding took part in a creative pitch by ORCO Property Group to create a brand name and brand claim for a project to create a new dynamic city quarter in Prague 7, known locally as Bubny. The development project aimed to be one of the most important of its kind ever conceived in Central Eastern Europe—a city within a city, creating a stunning 21st century vision in the heart of Prague. The brand name was to be used and sustained for many years to come. The following pictures show the first phase of the project—development of the brand name and rough sketches of the logotype for each name concept.

A city within a city; development of a stunning new suburb in the heart of Prague

Brand name and brand claim concept no. 1

A logotype rough sketch for the Bubny Prague brand name concept

Brand name and brand claim concept no. 2

A logotype rough sketch for the Bubneum brand name concept

Brand name and brand claim concept no. 3

A logotype rough sketch for the Europeon brand name concept

Brand name and brand claim concept no. 4

A logotype rough sketch for the Quadrum brand name concept

Brand name and brand claim concept no. 5

A logotype rough sketch for the Accendo brand name concept