In 2008, Touch Branding was invited by Centrum Holding to provide a full branding package for Najisto.cz, the second largest Czech online catalogue of company contacts. In the first phase of this project, we developed several alternative names and brand claims. Once the final name and brand claim were selected, Touch Branding developed a corporate and visual identity for Najisto.cz and provided full service for the launch advertising campaign which included print, online and radio. In early 2009, the launch campaign was followed by another campaign, emphasising the key brand promise: personally verified accuracy of contacts.

Najisto.cz—the second largest Czech online catalogue of company contacts

The final version of the brand claim

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept

Final brand claim with the Najisto.cz logotype

The visual identity of Najisto.cz incorporates part of the logotype into text and headlines

A print ad motif from the second phase advertising campaign

A print ad motif from the second phase advertising campaign

A print ad motif from the second phase advertising campaign