Logio visual identity
Status: Project completed in 2008
Logio asked us to develop a new visual identity that would radiate its expertise in managing logistical operations and supply chain on a large scale. As a leader in its field on the Czech market, Logio regularly pitches new biz against international companies with well established brands—so Logio needed its identity to be smart, effective, memorable, and above all trustworthy. The project span was over one year, during which all company materials were rebranded.
The new logotype and neon trajectories—the secondary branding element
The old and new logotypes
Neon trajectories—the secondary branding element used in a photograph
For each of Logio's areas of expertise we created a separate key visual that incorporated neon trajectories
Application of the visual identity on company product brochures
Application of the visual identity on company product brochures
Application of the visual identity on stationery
Business cards
Design of CD and DVD casing
Design of Powerpoint presentation template
Design of Logio's website—homepage
Design of Logio's website—product page
Project Scope
- Visual identity
- Logotype
- Stationery
- Print ads
- Website
- Brochure
- Product sheets
- Word & Powerpoint template
- Flash app
- T-shirts