In autumn 2010, Touch Branding started developing a full branding package for Krusta, a small chain of artisan bakeries which focus on bringing the traditional qualities of the Czech countryside lifestyle to busy metropolitan areas. The project started with research on the very saturated bakery market. The findings helped us formulate a unique brand strategy that became the basis for development of both verbal and visual identity. In the first phase of this project, we developed new brand claim and several alternative names. The project will continue with development of the visual identity and its application to all Krusta bakery shops.

Krusta—a brand which brings the traditional qualities of the Czech countryside lifestyle to busy metropolitan areas

Final brand claim/descriptor

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept

Alternative brand name and brand claim concept