The development of the logotype was the second stage in a full rebranding package for Korunka, a drawing lots game with numbers. The direction for the logotype was a result of a design strategy formulated by Touch Branding. The strategy specified perceptions and expectations of a “typical player” and was based around the distinctive look and feel of entertainment TV shows that involve winning money (such as Who Wants to Be a Millionare). This strategy was very well-received in focus group tests and eventually led to development of a visual identity with the same design strategy.

The Korunka logotype design is based on a well-received design strategy by Touch Branding

One colour version of the new logo Korunka

Full colour, simplified and one colour versions of the logo

Korunka Brand colour definitions with percentages

Korunka brand typeface

Usage of the typography and headline styling

Different levels of brand communication used on two layout samples

Example of the Korunka logotype on a vehicle