We developed a corporate identity and corporate identity guidelines for KofolaHoop, a merger between the no. 1 Czech soft drink producer Kofola Holding a.s. and Polish Hoop S.A. The identity was based on a logotype designed by the agency and incorporates elements of both companies’ corporate identities. The manual was prepared in three languages and with nearly 150 pages it covers definitions of the logotype, corporate colours and typefaces, secondary branding devices, printed and interactive company materials, interior and exterior branding and navigation, overalls and car fleet branding.

Excerpt from the KofolaHoop corporate identity manual

Excerpt from the KofolaHoop corporate identity manual

Excerpt from the KofolaHoop corporate identity manual

Excerpt from the KofolaHoop corporate identity manual