We developed the product identity and packaging design for Jonee drink—a natural still water containing caffeine with a bit of real fruit juice. Jonee has no artificial colourings and is low in calories but rich in stimulating power. The product was primarily designed for the Israeli market due to the absence of this type of stimulating (not energy) drink in Israel. It reflects trends in low calories, pure natural ingredients and stimulating action.

Simple minimalistic composition

Core flavours of the Jonee family

Based on abstract and colourful eye-catching visuals