The rebranding and communication strategy for iBurst, a mobile broadband operator from Australia, started with research into brand position and perception. The findings helped us formulate a strategy which aimed to move from the mass market and focus on business professionals, based on the technical superiority of the technology. The process started with creation of a new brand claim: “It just works”. This was closely followed by an advertising campaign and numerous concepts were created for uplifting the iBurst presence in stores.

iBurst is a mobile broadband operator with the focus on business professionals

The new brand claim is a result of research into brand position and perception

The visual form of the new claim and logotype

The advertising campaign focused on communicating the technical superiority of iBurst technology

The advertising campaign focused on communicating the technical superiority of iBurst technology

Numerous concepts were created for uplifting the iBurst presence in stores

Numerous concepts were created for uplifting the iBurst presence in stores

Numerous concepts were created for uplifting the iBurst presence in stores