The text-only corporate identity for Hlava a pata (which means ‘head and foot’ in Czech), a small Prague based copy-writing studio, is a reflection of the company’s key strength with words. The company’s services cover all aspects of idea and concept development for advertising and branding projects, always delivering its work in a text-only format. Aside from ‘head and foot’, Hlava a pata can also be translated as ‘from head to toe’—covering the whole thing. The identity especially comes alive in interior application, when words such as Coffee and Tea or Ladies and Gents are used in the office environment.

Stationery set

Application of the identity on a notepad

Business card, Christmas card, CD and post-it stickers

Interior application of the visual identity

In the kitchen, the words 'head and foot' were replaced with 'coffee and tea'

For the washroom doors, the words 'head and foot' were replaced with 'ladies and gents'

Application of the visual identity on the website