George P. Johnson rebranding
Status: The project was prepared in 2006 for Spinifex Interactive, Sydney
To revitalise the George P. Johnson brand, a secondary branding device was created to compliment the main logo. The “interchangeable rectangles” create a dynamic identity. It allows customisation based on location, department and other criteria. The fresh look and feel created by the secondary branding accomplishes the goal of adding an exciting and innovative edge to the brand.
Each GPJ office received its own logo with the location written in the interchangeable rectangles
A detail of the London office’s version of the logo with a business card template
The interchangeable rectangles allowed each department to insert their own keywords and silhouettes
The rectangles were used in the form of the logo on stationery and as a secondary branding device
The website utilised the interchangeable rectangles as the dynamic navigation element
Powerpoint templates were brought to a very high standard by the new identity
The interchangeable rectangles were also integrated into company literature design
The rectangles offer an exciting opportunity to bring the branding into the office interior
Project Scope
- Visual identity
- Mercantile
- Website
- Powerpoint template
- Brochure
- Case study sheets
- Interior branding