Eurotel GO communication manual

Status: Project prepared in 2005 for EuroRSCG, Prague

In order to achieve visual consistency in various advertising channels, a two-part communication manual was developed for Eurotel GO, the pre-paid brand of Eurotel. With over 50 pages in total, the manual covers layout principles and the design grid for all major advertising and sales materials: TVC endframe, billboards, print ads, brochures, in-store posters, etc. The first part of the manual covers layout principles for ATL advertising of the Eurotel GO brand itself, while the second part was prepared for authorised dealers.