Eurotel EASY design manual

Status: Project prepared in 2005 for Vaculík Advertising, Bratislava

In order to achieve visual consistency in various advertising channels, a comprehensive design manual was developed for Eurotel EASY, the pre-paid brand of Eurotel Slovakia. With over 40 pages in total, the manual covers layout principles and the design grid for all major advertising and sales materials: TVC endframe, billboards, print ads, brochures, in-store posters, etc. The manual covers layout principles for ATL advertising of the Eurotel brand itself, as well as for authorised dealers.