Eurotel communication guidelines
Status: Project prepared in 2005 for EuroRSCG, Prague
In order to achieve visual consistency in various advertising channels, a two-part communication manual was developed for Eurotel, the first mobile phone operator in the Czech Republic. With over 50 pages in total, the manual covers layout principles and the design grid for all major advertising and sales materials: TVC endframe, billboards, print ads, brochures, in-store posters, etc. The first part of the manual covers layout principles for ATL advertising of the Eurotel brand itself, while the second part was prepared for authorised dealers.
The manual covers layout principles and the design grid for all major advertising and sales materials
Cover page of the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Excerpt from the Eurotel communication manual
Project Scope
- Logotype versions preparation
- Copywriting
- PDF manual
- Advertising materials templates
- Master DVD preparation