The corporate identity for European Mercantile, a Prague-based investment manager for the corporate and private sectors, is a reflection of the company director’s flair for luxury fashion brands as well as a reference to the above-average bespoke service the company offers. The luxury feel of the materials was further enhanced by use of hand-made paper and spot varnish. The project was commissioned via the ad agency Konektor.

European Mercantile logotype

European Mercantile reversed logotype

Stationery set for European Mercantile

Proportional use of colours

European Mercantile corporate typeface

European Mercantile pattern as a secondary branding element

European Mercantile website template

European Mercantile corporate brochure