In 2009, Touch Branding prepared street signage for Crocodille, one of the most renowned producers and sellers of sandwich baguettes and sandwiches in the Czech Republic and Hungary. The key issues of the project were to follow strict logotype guidelines and to reflect the organisation’s motto “Everything we do must taste great!” in a three-dimensional public space brand representation. The project started with several consultation sessions, which were followed by development of signage concepts. Three final concepts were made into detailed technical drawings and prepared as 3D models. Touch Branding also supervised product prototyping and testing.

3D model of Crocodille signage, one of the final design solutions

Early sketches of Crocodille signage