The redesign of the Centrum.cz logotype was prepared in 2008. The brief was to modernise the logotype so it fits with the new design of Centrum.cz homepage while keeping two most dominant elements—the blue and orange colors and the arrow. Once the final logotype was approved, Touch Branding also prepared a logotype manual with detailed specifications on how to use the logo onscreen and in print. Project was prepared for ad agency Hullabaloo Prague.

The new Centrum.cz logotype on light background

The new Centrum.cz logotype on corporate background

Comparison of the old and new Centrum.cz logotype

The evolution of the arrow from the old into the new logotype

Construction grid and clearspace of the new Centrum.cz logotype

Usage of the new Centrum.cz logotype on various backgrounds