In 2005, Touch Branding provided the iconic international lip-care brand Bonne Bell with packaging refresh directions for its Lip Maintenance™ range. The client was provided with several levels of rebranding, starting with a subtle facelift with a clear connection to the old packaging, through to a complete change in visual style. The project was commissioned via the branding studio Melissa Summers Design Sydney.

A complete departure from the original packaging

A medium level of departure from the original packaging

A direction with a subtle departure from the original packaging