The visual identity for the 2010 concert tour of Bobby McFerrin in the Czech republic is based on the enigmatic photograph of Stewart Cohen and playful typography which highlights letters BMcF. The most interesting part of the project was the development of the souvenir pack and T-shirt with the tour graphics (both to be sold before and after the concerts). The souvenir pack consisted of three postcards, two stickers and three pins and was wrapped in aluminum coated plastic bags. The key element of the pack was a self-standing die-cut postcard. The T-shirt was partially printed with a phosphorescent color which glows in the dark.

The key elements of the visual identity

Outdoor promotion billboard

Citylight promotion posters

Souvenir T-shirt

Part of the T-shirt glows in the dark

Bobby McFerrin souvenir pack

Contents of the Bobby McFerrin souvenir pack

Bobby McFerrin souvenir postcards

Die-cut self-standing postcard

Die-cut self-standing postcard

A detail of the die-cut self-standing postcard

Bobby McFerrin souvenir pins

Bobby McFerrin souvenir stickers