The product identity of Biora, a small company from Moravia, is a reflection of its brand values and key market differentiators. Through initial research and consultations with the client we determined that the strongest point of this cosmetic range is its unusually high volume of collagen and hyaluronan, appealing to customers who are both beauty and health conscious. This positioning was transformed into a simple and informative identity system, usually associated with medical products. We helped the client sort the products into well-organised categories according to application and strength.

The new Biora Cosmetics logotype

The identity of the Biora anti-wrinkle cosmetic range

The identity of the wellness medicine range

The identity of the re-conditioning product range