ARU merchandise style guide
Status: Project prepared for VBC International, Sydney
The Australian Rugby Union (ARU) merchandise style guide was created to uplift and refresh the ARU’s visual communication while making it relevant to the wider public, especially the mid-tier market. The “history and tradition” part of the manual provides a design solution for merchandise and promotional items that is based on factual and emotional information about the evolution of Australian rugby.
- Design Strategy
- Design Development
- Style Guide