ARU merchandise style guide
Status: Project prepared for VBC International, Sydney
The Australian Rugby Union (ARU) merchandise style guide was created to uplift and refresh the ARU’s visual communication while making it relevant to the wider public, especially the mid-tier market. The “history and tradition” part of the manual provides a design solution for merchandise and promotional items that is based on factual and emotional information about the evolution of Australian rugby.
Graphic motifs for the “history and tradition” section of the ARU style guide
A graphic motif for merchandise and promo materials
A graphic motif for merchandise and promo materials
A graphic motif for merchandise and promo materials
A page from the style guide with artwork specifications
A page from the style guide with artwork specifications
The full style guide includes a detailed brand strategy and visual standards manual
Project Scope
- Research
- Design Strategy
- Design Development
- Style Guide