In connection with the 20th anniversary of resumption of its activities in the Czech Republic, the Czech Salvation Army announced a competition to refresh its visual identity and logotype. As the winner, Touch Branding prepared several directions for the redesign of the logotype, resolved technical problems with the previous logotype and gave the new logotype more character and a modern edge. The final version of the logotype selected by the client and online logotype manual can be viewed here at Branding.cz website.

The main goal of the Salvation Army is helping the homeless

The new Salvation Army (Armáda spásy) logotype on a white background

Inverse version of the new Armada spásy logotype

Comparison of the old and new logotypes

Three main versions of the new logotype

New typography combines the original feeling of old 19th century English lettering with the simplicity of the Czech logotype from the 1990's

Construction principles of the new Armáda spásy logotype

Usage of the new logotype on various backgrounds