In the autumn of 2008, Touch Branding delivered a comprehensive refresh of Aktuálně.cz , the first Czech online daily. The project included development of a new brand claim, brand ad campaign (TV, radio, print, outdoor and online) and complete redesign of the website itself. The following pictures show the first phase of the project—development of the brand name and examples of the brand advertising campaign.

Aktuálně.cz is the first Czech online daily

The selected brand claim for Aktuálně.cz online daily

Alternative brand claim concepts

A print ad motif from the Aktuálně.cz brand advertising campaign

A print ad motif from the Aktuálně.cz brand advertising campaign

A print ad motif from the Aktuálně.cz brand advertising campaign

A mobile billboard, part of the Aktuálně.cz brand advertising campaign