Adast Systems corporate identity
Status: Project completed in 2009
The new name and logotype of Adast Systems (previously Adamov Systems) is a result of Touch Branding’s rebranding strategy to link the company to the original Adast brand, which operated in Eastern Bloc markets with great success from the 1950s. Focusing on company heritage helped the client reconnect with a customer base that had a positive affinity to the original Adast products. The modernised logotype and fresh corporate identity indicate that the company is still at the forefront of filling station accessory producers.
Adast Systems 24hr service van
Adast Systems new logotype on a white background
New brand claim on corporate background which dramatically increases the impact and recognition of the brand
New logotype reflects typographical heritage of the original brand from the 1960s
The new green colour replaced orange to demonstrate the company's focus on social responsibility and green issues
Sans serif and serif were chosen as corporate typefaces
Company brochure cover with double-spread
Company's presentation on CD-ROM media
Paper bags for marketing purposes
Company's basic stationery set
Branding of "Minor" type fuel dispensers for exhibitions and events
Project Scope
- Design strategy
- Identity System
- Logotype redesign
- Stationery
- Brand guidelines manual
- Corporate literature
- Powerpoint template
- Fleet branding