Following the development of a new logotype and visual identity for Adast, we developed a comprehensive visual identity manual. The manual covers all aspects of company logotype and trademark usage, definitions of corporate colours and typefaces, characterisation of secondary branding elements, templates for stationery documents, guidelines for the design of various sales brochures, branding of the car fleet, interior and exterior navigation and the design of overalls.

Cover page from the Adast branding manual

Identity overview from the Adast branding manual

Corporate colours from the Adast branding manual

Corporate typeface from the Adast branding manual

Paper folder from the Adast branding manual

Car fleet branding from the Adast branding manual

Car fleet branding alternatives from the Adast branding manual

CD and DVD media from the Adast branding manual

Overalls from the Adast branding manual