Activa corporate identity
Status: Ongoing co-operation since 2006
The goal of this project was to refresh the corporate identity of Activa, the biggest Czech office supply company. The client required an identity that would reflect its leading position on the market and project confidence and competence. Instead of a rigid identity we provided the client with a flexible system of stripes, inspired by the original logo. It creates unlimited design adaptability for all communication channels without losing the strong connection between the two. The system has two major layers—B2B and B2C, which are distinguished by different use of imagery.
The new logo maintains a strong link to its predecessor in order to maintain brand equity
The signage at Activa headquarters
The stripes became the secondary branding device that holds all the materials together
The stripes became the secondary branding device that holds all the materials together
Branding of a delivery truck
Branding of a delivery van
The secondary branding device is featured strongly on all catalogues, brochures and leaflets
The secondary branding device is featured strongly on all catalogues, brochures and leaflets
Cover and spread from the company profile brochure aimed at large B2B clients
Project Scope
- Design strategy
- Identity System
- Logotype redesign
- Website
- Logotype manual
- Stationery
- Corporate literature
- Fleet branding