The rebranding of ABS Jets, one of the largest private jet operators in Europe, started with a two-month comprehensive brand review, which resulted in updated brand positioning, clarification of communication goals and changes in the service naming structure. Based on the new strategy, we created an understated visual identity system with high production value. The goal was to develop a very traditional and timeless visual style which whispers instead of shouting, yet projects confidence and the top quality service expected from five-star hotels. The full rebranding programme took over one year to finish.

The redesigned ABS Jets logotype on Embraer Legacy 600

Short brand video for the eBace trade show held in Geneva, Switzerland

The redesigned ABS Jets logotype

The usage of logotype on corporate backgrounds

Excerpts from a three minute brand video

Company stationery

A concept for outdoor communication at the airport

Branding of the company's service car fleet

A proposal for ABS Jets' reception desk

Title page from the Powerpoint template/presentation

The design and full production of the ABS Jets website

Covers for various ABS Jets services brochures

Spreads from the Company Profile brochure