ABN AMRO Rothschild logotype
Status: Project completed in 2006 for Spinifex Interactive, Sydney
A structured identity investigation was conducted to determine the best solution for a new logotype for ABN AMRO Rothschild—a partnership between two strong financial institutions. The objective was to address the weaknesses of the previous logo and create a visual identity for all consumer touchpoints—from corporate literature to website and electronic presentations. The project was put together for Spinifex Interactive, a Sydney-based branding and interactive agency.
The new logotype of ABN AMRO Rothschild—a partnership between two strong financial institutions
The new ABN AMRO Rothschild logo maintains a strong link to the logos of the parent companies
ABN AMRO Rothschild—a partnership between two strong financial institutions
The structured investigation included options for a new ABN AMRO Rothschild symbol and new name
Development of new logotype icons—symbolising the partnership between ABN AMRO and Rothschild
Application of the new logo and new visual identity on a paper folder
One of the key elements of the rebranding project was a stylish pitch presentation set
Project Scope
- Research
- Logotype development
- Identity System
- Interactive
- Corporate Literature
- Pitch & Packaging