Presenting Prague to tourists as a city full of experiences

ABOUT

Changing the perceptions—Prague City Tourism bureau is an official institution focused on promoting Prague as one of the best destinations of the world for tourists to visit. The Prague:emotions identity shows that Prague is not just an open-air museum full of old sights but a contemporary city where anyone could experience a full range of feeling and emotions.

SCOPE

Brand narrative
Logo design
Verbal identity
Visual identity
Website facelift
Promo materials

06_Prague_Campaign_Joy
07_Prague_Campaign_Fog
12_Prague_Citylight

CONCEPT

The logo and the identity are merged into one visual system—This approach made it possible for the identity to work in over 20 different languages as well as making it easy to implement across various media. A colon after the word Prague means that there is a wealth of emotions that you can experience in it and will follow the colon textually: eg joy, bliss, love, etc. It is up to you what emotions you will experience in Prague.

Easy to use layout guidelines for marketing materials

Prague-CaseStudy_Intro-layouts
14_Prague_Brochures
17_Prague_iPad
15_Prague_Brochures-DL
18_Prague_Merchandise_1

If you want to achieve
the full potential of your

brand—get in Touch.

STUDIO
Touch Branding
Drtinova 557/8 (level 1)
150 00 Praha 5 – Anděl
Czech Republic
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CONTACT
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info@touchbranding.com
Job Opportunities
jobs@touchbranding.com